Social Media part 12

In this penultimate part of the current series on Social Media, I'm going to cover the subject of "Embracing", starting with some groundwork on what we mean by this.

Social Media part 11

From my last post (14th November) I set out the aim of providing support for communities that use Social Media tools in such a way as to relieve us of some of the effort of providing support by other means and/or generating higher levels of positive energy within our target groups.

Social Media part 10

I'm sure those of you who have been following these postings will have noticed the high degree of overlap between the stages of "Listening" and "Talking", and to a lesser extent, the following stage of "Energising". As we move on to "Supporting" you'll see that this trend continues and that just as the first two are a highly related pair, so too are Energising and Supporting.

Social Media part 9

Energising through Social Media: some tools

Two key components for energising one's customers are to provide them with a means of developing their interest in what you do and giving them a feeling that they are valuable and special - and this must be genuine. There is some cross over between these in terms of what the tools can offer, so rather than list the tools under these two categories, I have just listed the tools and tried to show how they can help. This list is not meant to be exhaustive.

Social Media part 8

Energising the customer

Using Social Media, according to Groundswell, we move on from listening and talking to energising. Here are some definitions of energising:

1. The activity of causing to have energy and be active
2. Supplying motive force
3. Charging of the body and soul with energy.

Social Media part 7

In part 4 of the above blog series I listed the factors identified by the authors of Groundswell:

• Listening - to better understand your communities;
• Talking - to spread messages;
• Energising - to engage your most enthusiastic people and allow them to spread the message even more;
• Supporting - providing tools for people to support each other: self-help;
• Embracing - integrating people into the way you work, e.g. getting them to help design and change your services.

In my last post I wrote about listening. Today we move on to talking.

Social Media part 6

I hope that, if you have read my blog posts so far, you are convinced that Social media is important. So how could we use it in our organisations? The ideas below (and in forthcoming posts) are not an exhaustive list, but hopefully they'll provide fuel for thought, give you an idea of the range of tools available, and show some practical things that we could do.

Social Media part 5

So far I've described some of the ways in which Social Media can and have been used to change the way in which people operate in relation to organisations, and how organisations themselves can embrace the possibilities.

Social Media part 4

Up until now I've tried to present a case for the need for organisations to seriously think about social media, and hopefully you find this compelling.

Social Media part 3

We've seen that social networking has a global reach, and that because it's in the hands of ordinary people, it can be impossible to control. This can lead to personal bias being widely broadcast very quickly. And because the medium is popular, the results can be seen and read by millions of people. In my last blog I mentioned Wikipedia. Another popular social media site is FaceBook. Here you can create a profile of yourself (or your organisation) and invite people to become "friends". The more friends, the higher up the popularity table you rise and the more chance there is of people viewing your FaceBook site.