Friday, 28 November 2008

Social Media part 12

In this penultimate part of the current series on Social Media, I'm going to cover the subject of "Embracing", starting with some groundwork on what we mean by this.

Thursday, 20 November 2008

Social Media part 11

From my last post (14th November) I set out the aim of providing support for communities that use Social Media tools in such a way as to relieve us of some of the effort of providing support by other means and/or generating higher levels of positive energy within our target groups.

Friday, 14 November 2008

Social Media part 10

I'm sure those of you who have been following these postings will have noticed the high degree of overlap between the stages of "Listening" and "Talking", and to a lesser extent, the following stage of "Energising". As we move on to "Supporting" you'll see that this trend continues and that just as the first two are a highly related pair, so too are Energising and Supporting.

Tuesday, 4 November 2008

Social Media part 9

Energising through Social Media: some tools

Two key components for energising one's customers are to provide them with a means of developing their interest in what you do and giving them a feeling that they are valuable and special - and this must be genuine. There is some cross over between these in terms of what the tools can offer, so rather than list the tools under these two categories, I have just listed the tools and tried to show how they can help. This list is not meant to be exhaustive.