Friday, 19 June 2009

Social networking and positive engagement

TYPECAST - a positive example of public sector social networking
In my blog entry of 25th May 2009 I wrote about a couple of the problems with social networking, but concluded that Councils still needed to engage within this medium, partly to counter some of the misuse. I gave the example of Cyber Mentors as one illustration of how to do this, and today I want to highlight another in order to illustrate the following points:
  • that public sector bodies can do this successfully;
  • how the principles of Groundswell, which I've previously written about, can be applied;
  • and to publicise and celebrate that good work.